{"id":1109,"date":"2018-06-05T23:04:41","date_gmt":"2018-06-06T02:04:41","guid":{"rendered":"http:\/\/rabisconaweb.com.br\/blog\/?p=1109"},"modified":"2018-06-05T23:07:11","modified_gmt":"2018-06-06T02:07:11","slug":"importancia-das-palavras-chaves-negativas","status":"publish","type":"post","link":"https:\/\/rabisconaweb.com.br\/blog\/2018\/06\/05\/importancia-das-palavras-chaves-negativas\/","title":{"rendered":"A Import\u00e2ncia das Palavras-Chaves Negativas no Adwords"},"content":{"rendered":"<h2>As palavras-chave negativas permitem excluir termos de pesquisa das suas campanhas e ajudam voc\u00ea a se concentrar somente nas palavras-chave relevantes para os seus clientes. Uma melhor segmenta\u00e7\u00e3o pode exibir seu an\u00fancio para os usu\u00e1rios interessados e aumentar seu retorno do investimento (ROI).<\/h2>\n<h3>Como as extens\u00f5es funcionam?<\/h3>\n<p>Um dos segredos para ter uma campanha altamente segmentada \u00e9 escolher o que n\u00e3o deve ser segmentado.<\/p>\n<p>Ao selecionar palavras-chave negativas para campanhas da rede de pesquisa, procure termos de pesquisa semelhantes \u00e0s suas palavras-chave, mas que possam atrair clientes que procuram um produto diferente. Por exemplo, digamos que voc\u00ea seja um oftalmologista que vende lentes de contato. Nesse caso, conv\u00e9m adicionar palavras-chave negativas para termos de pesquisa como &#8220;lentes de aumento&#8221; e &#8220;lentes para c\u00e2meras&#8221;.<\/p>\n<p>Se voc\u00ea estiver usando campanhas de v\u00eddeo ou da Rede de Display, as palavras-chave negativas poder\u00e3o ajudar a evitar segmenta\u00e7\u00e3o de sites ou v\u00eddeos n\u00e3o relacionados. \u00c9 importante lembrar, no entanto, que as palavras-chave negativas funcionam de forma diferente para as campanhas de v\u00eddeo e da Rede de Display em compara\u00e7\u00e3o com a rede de pesquisa. Dependendo das outras palavras-chave ou dos m\u00e9todos de segmenta\u00e7\u00e3o do seu grupo de an\u00fancios, ocasionalmente alguns locais onde seu an\u00fancio \u00e9 exibido podem conter termos exclu\u00eddos. Para os an\u00fancios em v\u00eddeo e da Rede de Display, o limite m\u00e1ximo \u00e9 de 5000 palavras-chave negativas. Para evitar a segmenta\u00e7\u00e3o de sites ou v\u00eddeos n\u00e3o relacionados, voc\u00ea tamb\u00e9m pode implementar op\u00e7\u00f5es de categoria de site e exclus\u00f5es de conte\u00fado.<\/p>\n<h3>Tipos de palavras-chave negativa<\/h3>\n<p>Para as campanhas da rede de pesquisa, voc\u00ea pode usar palavras-chave negativas de correspond\u00eancia de frase, ampla ou exata. No entanto, os tipos de correspond\u00eancia negativa funcionam de maneira diferente das varia\u00e7\u00f5es positivas. A principal diferen\u00e7a \u00e9 que voc\u00ea precisar\u00e1 adicionar sin\u00f4nimos, vers\u00f5es no singular ou no plural, erros de ortografia e outras varia\u00e7\u00f5es aproximadas se voc\u00ea quiser exclu\u00ed-las.<\/p>\n<p>Para as campanhas de v\u00eddeo e da Rede de Display, as palavras-chave negativas sempre s\u00e3o consideradas de correspond\u00eancia exata. N\u00e3o \u00e9 poss\u00edvel alterar o tipo de correspond\u00eancia das palavras-chave negativas adicionadas \u00e0s campanhas de v\u00eddeo e da Rede de Display.<\/p>\n<h3>Correspond\u00eancia ampla negativa<\/h3>\n<p>Esse \u00e9 o tipo padr\u00e3o definido para as suas palavras-chave negativas. Com as palavras-chave negativas de correspond\u00eancia ampla, seu an\u00fancio n\u00e3o ser\u00e1 exibido se a pesquisa contiver todos os seus termos de palavras-chave negativas, mesmo que os termos estejam em uma ordem diferente. Seu an\u00fancio continuar\u00e1 sendo exibido se a pesquisa contiver apenas algumas dos seus termos de palavras-chave.<\/p>\n<h3>Observa\u00e7\u00f5es importantes<\/h3>\n<ul>\n<li>Escolha suas palavras-chave negativas com cuidado. Se voc\u00ea usar palavras-chave negativas em excesso, seus an\u00fancios podem alcan\u00e7ar menos clientes.<\/li>\n<li>Seu an\u00fancio ainda poder\u00e1 ser exibido em pesquisas ou p\u00e1ginas que contenham varia\u00e7\u00f5es aproximadas dos seus termos de palavra-chave negativa.<\/li>\n<li>Seu an\u00fancio ainda poder\u00e1 ser exibido se algu\u00e9m pesquisar uma frase com mais de 10 palavras e se sua palavra-chave negativa aparecer depois da 10\u00aa palavra. Digamos que sua palavra-chave negativa seja &#8220;desconto&#8221;. Seu an\u00fancio poder\u00e1 ser exibido se algu\u00e9m pesquisar &#8220;quartos de hotel limpos em Los Angeles pr\u00f3ximos \u00e0 praia desconto&#8221; porque sua palavra-chave negativa \u00e9 a 11\u00aa palavra na frase. Por outro lado, n\u00e3o exibiremos seu an\u00fancio se algu\u00e9m pesquisar &#8220;quartos de hotel limpos em Los Angeles na praia desconto&#8221; porque sua palavra-chave negativa \u00e9 a 10\u00aa palavra na frase.<\/li>\n<\/ul>\n<hr \/>\n<h3 style=\"text-align: center;\">Se voc\u00ea precisa reformular suas camapnhas no Google Adwords, entre em contato com a gente!<\/h3>\n<h3 style=\"text-align: center;\"><strong>Ligue para 48 3030-1659, acesso nosso chat ou mande mensagem no nosso whatsapp:<\/strong><strong> 48 99940-3894!<\/strong><\/h3>\n<p><strong>Ou se preferir, preencha o formul\u00e1rio ao lado<\/strong> que n\u00f3s entramos em contato com voc\u00ea. Atendemos qualquer parte do pa\u00eds!<\/p>\n<p><strong><a href=\"http:\/\/rabisconaweb.com.br\/servicos.php\">Clique aqui <\/a><\/strong>e conhe\u00e7a mais de nossos servi\u00e7os e saiba o que podemos oferecer para voc\u00ea!<\/p>\n\n\n\n\t\t<style>\n\n\t\t\t.huge-it-share-buttons {\n\n\t\t\t\tborder:0px solid #0FB5D6;\n\n\t\t\t\tborder-radius:5px;\n\n\t\t\t\tbackground:#3BD8FF;\n\n\t\t\t text-align:left; \n\t\t\t\n\t\t\t\n\t\t\t}\n\n\n\n\t\t\t#huge-it-share-buttons-top {margin-bottom:0px;}\n\n\t\t\t#huge-it-share-buttons-bottom {margin-top:0px;}\n\n\n\n\t\t\t.huge-it-share-buttons h3 {\n\n\t\t\t\tfont-size:25px ;\n\n\t\t\t\tfont-family:Arial,Helvetica Neue,Helvetica,sans-serif;\n\n\t\t\t\tcolor:#666666;\n\n\n\n\t\t\tdisplay:block;\n\t\t\t\tline-height:25px ;\n\n\n\n\t\t\t text-align:left; \n\t\t\t\n\t\t\t\n\t\t\t}\n\n\n\n\t\t\t.huge-it-share-buttons ul {\n\n\t\t\t float:left; \n\t\t\t\n\t\t\t\n\t\t\t}\n\n\n\n\t\t\t.huge-it-share-buttons ul li {\n\n\t\t\t\tmargin-left:3px;\n\n\t\t\t\tmargin-right:3px;\n\n\t\t\t\tpadding:0px;\n\n\t\t\t\tborder:0px ridge #E6354C;\n\n\t\t\t\tborder-radius:11px;\n\n\t\t\t\tbackground-color:#14CC9B;\n\n\t\t\t}\n\n\n\n\t\t\t.huge-it-share-buttons ul li #backforunical1109 {\n\n\t\t\t\tborder-bottom: 0;\n\n\t\t\t\tbackground-image:url('https:\/\/rabisconaweb.com.br\/blog\/wp-content\/plugins\/wp-share-buttons\/Front_end\/..\/images\/buttons.30.png');\n\n\t\t\t\twidth:30px;\n\n\t\t\t\theight:30px;\n\n\t\t\t}\n\n\n\n\t\t\t.front-shares-count {\n\n\t\t\t\tposition: absolute;\n\n\t\t\t\ttext-align: center;\n\n\t\t\t\tdisplay: block;\n\n\t\t\t}\n\n\n\n\t\t\t.shares_size20 .front-shares-count {\n\n\t\t\t\tfont-size: 10px;\n\n\t\t\t\ttop: 10px;\n\n\t\t\t\twidth: 20px;\n\n\t\t\t}\n\n\n\n\t\t\t.shares_size30 .front-shares-count {\n\n\t\t\t\tfont-size: 11px;\n\n\t\t\t\ttop: 15px;\n\n\t\t\t\twidth: 30px;\n\n\t\t\t}\n\n\n\n\t\t\t.shares_size40 .front-shares-count {\n\n\t\t\t\tfont-size: 12px;\n\n\t\t\t\ttop: 21px;\n\n\t\t\t\twidth: 40px;\n\n\t\t\t}\n\n\t\t<\/style>\n\n\t\t\n\n\n\t\t<div id=\"huge-it-share-buttons-top\" class=\"huge-it-share-buttons nobackground\">\n\n\t\t\t<h3>Compartilhe:<\/h3>\n\n\t\t\t<ul class=\"huge-it-share-buttons-list \">\n\n\t\t\t\t\n\t\t\t\t\t<li class=\"nobackground \" >\n\n\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t<a id=\"backforunical1109\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=rabisconaweb.com.br\/blog\/wp-json\/wp\/v2\/posts\/1109\"  onclick=\"javascript:void window.open('https:\/\/www.facebook.com\/sharer\/sharer.php?u=rabisconaweb.com.br\/blog\/wp-json\/wp\/v2\/posts\/1109','1410949501326','width=700,height=500,toolbar=0,menubar=0,location=0,status=1,scrollbars=1,resizable=1,left=0,top=0');return false;\" style=\"background-position: -0px -120px \"><\/a>\n\n\t\t\t\t\t<\/li>\n\n\t\t\t\t\t\n\t\t\t\t\t<li class=\"nobackground \" >\n\n\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t<a id=\"backforunical1109\" href=\"https:\/\/twitter.com\/share?status=rabisconaweb.com.br\/blog\/wp-json\/wp\/v2\/posts\/1109&text=A Import\u00e2ncia das Palavras-Chaves Negativas no Adwords\"  onclick=\"javascript:void window.open('https:\/\/twitter.com\/share?status=rabisconaweb.com.br\/blog\/wp-json\/wp\/v2\/posts\/1109&text=A Import\u00e2ncia das Palavras-Chaves Negativas no Adwords','1410949501326','width=700,height=500,toolbar=0,menubar=0,location=0,status=1,scrollbars=1,resizable=1,left=0,top=0');return false;\" style=\"background-position: -30px -120px \"><\/a>\n\n\t\t\t\t\t<\/li>\n\n\t\t\t\t\t\n\t\t\t\t\t<li class=\"nobackground \" >\n\n\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t<a id=\"backforunical1109\" href=\"http:\/\/www.pinterest.com\/pin\/create\/button\/?url=rabisconaweb.com.br\/blog\/wp-json\/wp\/v2\/posts\/1109&media=https:\/\/rabisconaweb.com.br\/blog\/wp-content\/uploads\/2018\/06\/adwords-ads.jpg&description=A Import\u00e2ncia das Palavras-Chaves Negativas no Adwords\"  onclick=\"javascript:void 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