{"id":223,"date":"2017-01-19T11:38:01","date_gmt":"2017-01-19T13:38:01","guid":{"rendered":"http:\/\/rabisconaweb.com.br\/blog\/?p=223"},"modified":"2017-01-19T11:38:01","modified_gmt":"2017-01-19T13:38:01","slug":"blueprint-conheca-a-plataforma-de-cursos-gratuitos-do-facebook","status":"publish","type":"post","link":"https:\/\/rabisconaweb.com.br\/blog\/2017\/01\/19\/blueprint-conheca-a-plataforma-de-cursos-gratuitos-do-facebook\/","title":{"rendered":"Blueprint: conhe\u00e7a a plataforma de cursos gratuitos do Facebook"},"content":{"rendered":"<p>Apesar de o uso pessoal do Facebook\u00a0ser\u00a0bastante simples, seu uso direcionado para o\u00a0marketing requer uma s\u00e9rie de conhecimentos. A rede de Mark Zuckerberg\u00a0tem recursos e termos espec\u00edficos relacionados\u00a0ao marketing digital que exigem estudo e prepara\u00e7\u00e3o para p\u00f4r uma estrat\u00e9gia de divulga\u00e7\u00e3o online em pr\u00e1tica. E \u00e9 justamente para ajudar os profissionais de marketing e empreendedores\u00a0que existem os cursos gratuitos do <strong>Facebook Blueprint.<\/strong><span id=\"more-2212\"><\/span><\/p>\n<p>Neste artigo\u00a0vamos ver o que \u00e9 o Blueprint, como utiliz\u00e1-lo e quais s\u00e3o suas vantagens e desvantagens:<\/p>\n<blockquote>\n<h2><strong>O que \u00e9 o Facebook Blueprint?<\/strong><\/h2>\n<\/blockquote>\n<p>O Blueprint \u00e9 o programa de treinamento online do Facebook,\u00a0com um amplo material criado pelos profissionais da pr\u00f3pria empresa. A iniciativa existe h\u00e1 algum tempo, mas h\u00e1 poucos meses disponibilizaram os cursos em portugu\u00eas. E o melhor: s\u00e3o gratuitos!<\/p>\n<p>S\u00e3o mais de 60 m\u00f3dulos, que v\u00e3o desde explica\u00e7\u00f5es sobre a miss\u00e3o do Facebook at\u00e9 como criar e gerenciar <a href=\"https:\/\/www.viaagenciadigital.com.br\/blog\/instagram-ads-como-usar\/?utm_source=blog&amp;utm_campaign=rc_blogpost\" target=\"_blank\">an\u00fancios para o Instagram<\/a> (o\u00a0Facebook adquiriu o Instagram em 2014).<\/p>\n<p>Cada m\u00f3dulo tem em torno de cinco li\u00e7\u00f5es\u00a0ricas em informa\u00e7\u00f5es. Cada li\u00e7\u00e3o \u00e9 como uma p\u00e1gina web bem elaborada, com muitas imagens, recursos interativos, textos e at\u00e9 v\u00eddeos em alguns casos.<\/p>\n<p>Para facilitar a organiza\u00e7\u00e3o de todo esse\u00a0conte\u00fado, o Blueprint dividiu os m\u00f3dulos em 11 categorias:<\/p>\n<ul>\n<li>Introdu\u00e7\u00e3o ao Facebook;<\/li>\n<li>Melhores Pr\u00e1ticas;<\/li>\n<li>P\u00e1ginas do Facebook;<\/li>\n<li>Compra de An\u00fancios;<\/li>\n<li>Gerenciamento de seus An\u00fancios;<\/li>\n<li>Objetivos da Publicidade;<\/li>\n<li>Direcionamento;<\/li>\n<li>Otimiza\u00e7\u00e3o da Campanha;<\/li>\n<li>Relat\u00f3rios e Medi\u00e7\u00e3o;<\/li>\n<li>Informa\u00e7\u00f5es Adicionais;<\/li>\n<li>Instagram.<\/li>\n<\/ul>\n<p>Agora que sabemos o que \u00e9 o Blueprint, vamos ver como \u00e9 f\u00e1cil acess\u00e1-lo.<\/p>\n<blockquote>\n<h2><strong>Como utilizar a plataforma de cursos gratuitos do Facebook?<\/strong><\/h2>\n<\/blockquote>\n<p>Para fazer os cursos do Blueprint, basta ter uma conta no Facebook e acessar o <a href=\"https:\/\/www.facebook.com\/blueprint?utm_source=blog&amp;utm_campaign=rc_blogpost\" target=\"_blank\">site da plataforma<\/a>. Clique em \u201cComece agora\u201d e o sistema vai pedir sua autoriza\u00e7\u00e3o para se conectar com o Facebook. Depois, \u00e9 s\u00f3 preencher um pequeno formul\u00e1rio (nome, idioma, e-mail etc.) e voc\u00ea j\u00e1 ter\u00e1 acesso ao cat\u00e1logo de cursos.<\/p>\n<p>Na aba \u201cCat\u00e1logo\u201d, voc\u00ea escolhe\u00a0o curso que vai fazer, podendo filtrar pelas categorias que listamos acima.\u00a0Na aba \u201cMeus Cursos\u201d est\u00e3o as atividades que voc\u00ea j\u00e1 completou e as que est\u00e3o em andamento.\u00a0Em \u201cHist\u00f3rico do Curso\u201d ficam apenas as atividades finalizadas.<\/p>\n<p>E na op\u00e7\u00e3o \u201cSchedule Exam\u201d (Agendar Exame), voc\u00ea ser\u00e1 direcionado para uma p\u00e1gina em ingl\u00eas onde, at\u00e9 o momento, poder\u00e1 escolher dentre tr\u00eas op\u00e7\u00f5es de certifica\u00e7\u00e3o:<\/p>\n<ul>\n<li>Compet\u00eancias b\u00e1sicas para a publicidade no Facebook;<\/li>\n<li>Profissional de compras certificado pelo Facebook;<\/li>\n<li>Profissional de planejamento certificado pelo Facebook.<\/li>\n<\/ul>\n<blockquote>\n<h2><strong>Quais as vantagens do Blueprint?<\/strong><\/h2>\n<\/blockquote>\n<h3>Gr\u00e1tis e no seu tempo<\/h3>\n<p>As maiores vantagens do Blueprint s\u00e3o que ele \u00e9 gr\u00e1tis e online. O m\u00e9todo de eLearning permite que voc\u00ea fa\u00e7a os cursos de onde quiser, no seu pr\u00f3prio ritmo e sem custo.<\/p>\n<h3>An\u00e1lise de progresso<\/h3>\n<p>O sistema mant\u00e9m um hist\u00f3rico de quanto tempo voc\u00ea levou e quando terminou cada um dos m\u00f3dulos.<\/p>\n<p>Se voc\u00ea quiser oferecer o treinamento do Blueprint para os funcion\u00e1rios da sua empresa, \u00e9 poss\u00edvel acompanhar como anda o progresso deles na plataforma.<\/p>\n<h3>Exemplos concretos<\/h3>\n<p>Em diversas li\u00e7\u00f5es, o Blueprint aborda casos de sucesso de empresas de todo o mundo, inclusive de marcas bem conhecidas. \u00c9 um \u00f3timo incentivo e ajuda a fixar melhor os conceitos aprendidos.<\/p>\n<blockquote>\n<h2><strong>Quais as desvantagens do Blueprint?<\/strong><\/h2>\n<\/blockquote>\n<h3>Poucos v\u00eddeos<\/h3>\n<p>Para quem est\u00e1 acostumado a estudar em programas de educa\u00e7\u00e3o a dist\u00e2ncia, provavelmente vai sentir falta de v\u00eddeos no Blueprint.\u00a0A maior parte do conte\u00fado est\u00e1 em texto, mas, como j\u00e1 vimos, as li\u00e7\u00f5es s\u00e3o \u00e1geis e interativas.<\/p>\n<h3>Certifica\u00e7\u00e3o em ingl\u00eas<\/h3>\n<p>Por enquanto, a plataforma s\u00f3 permite tirar as certifica\u00e7\u00f5es com exames em ingl\u00eas. As provas s\u00e3o realizadas pelo computador, mas \u00e9 preciso\u00a0agendar dia e hora e pagar\u00a0para fazer o exame.<\/p>\n<p>Gostou de saber mais sobre os cursos gratuitos do Facebook? Pronto para estudar, fazer a sua empresa crescer\u00a0com o Facebook e ter bons resultados de\u00a0<a href=\"https:\/\/www.viaagenciadigital.com.br\/blog\/instagram-marketing\/?utm_source=blog&amp;utm_campaign=rc_blogpost\" target=\"_blank\">marketing no Instagram<\/a>? Deixe abaixo o seu coment\u00e1rio!<\/p>\n\n\n\n\t\t<style>\n\n\t\t\t.huge-it-share-buttons {\n\n\t\t\t\tborder:0px solid #0FB5D6;\n\n\t\t\t\tborder-radius:5px;\n\n\t\t\t\tbackground:#3BD8FF;\n\n\t\t\t text-align:left; \n\t\t\t\n\t\t\t\n\t\t\t}\n\n\n\n\t\t\t#huge-it-share-buttons-top {margin-bottom:0px;}\n\n\t\t\t#huge-it-share-buttons-bottom {margin-top:0px;}\n\n\n\n\t\t\t.huge-it-share-buttons h3 {\n\n\t\t\t\tfont-size:25px ;\n\n\t\t\t\tfont-family:Arial,Helvetica Neue,Helvetica,sans-serif;\n\n\t\t\t\tcolor:#666666;\n\n\n\n\t\t\tdisplay:block;\n\t\t\t\tline-height:25px ;\n\n\n\n\t\t\t text-align:left; \n\t\t\t\n\t\t\t\n\t\t\t}\n\n\n\n\t\t\t.huge-it-share-buttons ul {\n\n\t\t\t float:left; \n\t\t\t\n\t\t\t\n\t\t\t}\n\n\n\n\t\t\t.huge-it-share-buttons ul li {\n\n\t\t\t\tmargin-left:3px;\n\n\t\t\t\tmargin-right:3px;\n\n\t\t\t\tpadding:0px;\n\n\t\t\t\tborder:0px ridge #E6354C;\n\n\t\t\t\tborder-radius:11px;\n\n\t\t\t\tbackground-color:#14CC9B;\n\n\t\t\t}\n\n\n\n\t\t\t.huge-it-share-buttons ul li #backforunical223 {\n\n\t\t\t\tborder-bottom: 0;\n\n\t\t\t\tbackground-image:url('https:\/\/rabisconaweb.com.br\/blog\/wp-content\/plugins\/wp-share-buttons\/Front_end\/..\/images\/buttons.30.png');\n\n\t\t\t\twidth:30px;\n\n\t\t\t\theight:30px;\n\n\t\t\t}\n\n\n\n\t\t\t.front-shares-count {\n\n\t\t\t\tposition: absolute;\n\n\t\t\t\ttext-align: center;\n\n\t\t\t\tdisplay: block;\n\n\t\t\t}\n\n\n\n\t\t\t.shares_size20 .front-shares-count {\n\n\t\t\t\tfont-size: 10px;\n\n\t\t\t\ttop: 10px;\n\n\t\t\t\twidth: 20px;\n\n\t\t\t}\n\n\n\n\t\t\t.shares_size30 .front-shares-count {\n\n\t\t\t\tfont-size: 11px;\n\n\t\t\t\ttop: 15px;\n\n\t\t\t\twidth: 30px;\n\n\t\t\t}\n\n\n\n\t\t\t.shares_size40 .front-shares-count {\n\n\t\t\t\tfont-size: 12px;\n\n\t\t\t\ttop: 21px;\n\n\t\t\t\twidth: 40px;\n\n\t\t\t}\n\n\t\t<\/style>\n\n\t\t\n\n\n\t\t<div id=\"huge-it-share-buttons-top\" class=\"huge-it-share-buttons nobackground\">\n\n\t\t\t<h3>Compartilhe:<\/h3>\n\n\t\t\t<ul class=\"huge-it-share-buttons-list \">\n\n\t\t\t\t\n\t\t\t\t\t<li class=\"nobackground \" >\n\n\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t<a id=\"backforunical223\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=rabisconaweb.com.br\/blog\/wp-json\/wp\/v2\/posts\/223\"  onclick=\"javascript:void window.open('https:\/\/www.facebook.com\/sharer\/sharer.php?u=rabisconaweb.com.br\/blog\/wp-json\/wp\/v2\/posts\/223','1410949501326','width=700,height=500,toolbar=0,menubar=0,location=0,status=1,scrollbars=1,resizable=1,left=0,top=0');return false;\" style=\"background-position: -0px -120px \"><\/a>\n\n\t\t\t\t\t<\/li>\n\n\t\t\t\t\t\n\t\t\t\t\t<li class=\"nobackground \" >\n\n\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t<a id=\"backforunical223\" href=\"https:\/\/twitter.com\/share?status=rabisconaweb.com.br\/blog\/wp-json\/wp\/v2\/posts\/223&text=Blueprint: conhe\u00e7a a plataforma de cursos gratuitos do Facebook\"  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window.open('http:\/\/www.pinterest.com\/pin\/create\/button\/?url=rabisconaweb.com.br\/blog\/wp-json\/wp\/v2\/posts\/223&media=https:\/\/rabisconaweb.com.br\/blog\/wp-content\/uploads\/2017\/01\/img-28.jpg&description=Blueprint: conhe\u00e7a a plataforma de cursos gratuitos do Facebook','1410949501326','width=700,height=500,toolbar=0,menubar=0,location=0,status=1,scrollbars=1,resizable=1,left=0,top=0');return false;\" style=\"background-position: -60px -120px \"><\/a>\n\n\t\t\t\t\t<\/li>\n\n\t\t\t\t\t\n\t\t\t\t\t<li class=\"nobackground \" >\n\n\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t<a id=\"backforunical223\" href=\"https:\/\/plus.google.com\/share?url=rabisconaweb.com.br\/blog\/wp-json\/wp\/v2\/posts\/223\"  onclick=\"javascript:void window.open('https:\/\/plus.google.com\/share?url=rabisconaweb.com.br\/blog\/wp-json\/wp\/v2\/posts\/223','1410949501326','width=700,height=500,toolbar=0,menubar=0,location=0,status=1,scrollbars=1,resizable=1,left=0,top=0');return false;\" 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